Since the 2008 Financial Crisis, a surge of interest in the use of finance as a tool to address social and economic problems suggests the potential for a generational shift in how the finance industry operates and is perceived. JC de Swaan,  lecturer in the economics department at Princeton University, where he is affiliated with the Julis-Rabinowitz Center and the Bendheim Center for Finance, seeks to channel the forces of well-intentioned finance professionals to improve finance from within and help restore its focus on serving society. Drawing from inspiring individuals in the field, this new book, "Seeking Virtue in Finance: Contributing to Society in a Conflicted Industry," proposes a framework for pursuing a viable career in finance while benefiting society and upholding humanistic values. In doing so, it challenges traditional concepts of success in the industry. 

Listen to the Policy Punchline podcast interview with JC de Swaan.

Read his essay for the Harvard Business Review.

Watch the video of his book talk.